As a renowned low-brow artist and local baker in Melbourne, Australia, Dan McQueen sought to combine his artisan baking skills with the love for his rescue dog, Billie. Looking to corner the local market on healthy and well-baked treats, Billie’s Biscuits are made with only the best organic ingredients, worthy of man’s best friend. With an illustrated dog pattern, the design looks to create a fun, playful feeling to remind the customer of their own dog at home.

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