The city of Birmingham, UK hosts a line up of big name stand-up comedians, improv groups and sketch comedy groups for their annual “LMAO: Laugh More and Often” comedy festival. The festival takes place from April 21st to the 23rd, and is located across multiple venues in the city. The design is inspired by another classic comedy acronym, ROFL: Rolling on the Floor Laughing. With colorful, child-like illustrations and movement, the imagery invokes a nostalgic and visceral instinct of laughing till your sides hurt.
